January 8, 2026

Why We Train Realtors to Think Like Owners

Written by Devone Richard Most realtors are trained to think like employees in a commission-based job.We train them to think like owners of a real estate business. That single shift changes everything—income, decision-making, longevity, and leverage. It’s the difference between chasing checks and building something that compounds. Real estate doesn’t reward effort alone.It rewards ownership thinking. The […]

How Social Media Distracted Realtors From Real Money

Written by Devone Richard Social media didn’t ruin real estate.It distracted realtors from making real money. Somewhere along the way, the industry stopped rewarding production and started rewarding attention. Likes replaced listings. Followers replaced fundamentals. And too many agents confused visibility with profitability. The result?A generation of busy realtors who look successful online—but struggle to build […]


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