April 20, 2026

🧠 The Endowment Effect in Real Estate: Why Sellers Overprice Their Homes

🧠 The Endowment Effect in Real Estate: Why Sellers Overprice Their Homes Written by Devone Richard 🚨 A Real Story From Los Angeles I recently listed a property in Los Angeles where the seller was convinced her home was worth $1.4 million. After reviewing the comps, the condition, and the current market, I told her straight: “Your property […]