Why Real Estate Is a Business—Not a Side Hustle
- January 12, 2026
- Blog
Written by Devone Richard Real estate rewards commitment.It punishes dabbling. Somewhere along the way, the industry picked up a dangerous narrative—that real... Read More
Written by Devone Richard
Most realtors don’t fail because they lack effort.
They fail because they were trained to think like employees inside a commission-based job instead of owners of a business.
That distinction matters more than any market shift.
From day one, most agents are taught how to complete tasks—not how to build leverage. They’re trained to follow processes, wait for direction, and measure success by activity instead of outcomes.
That’s not entrepreneurship.
That’s employment with unstable pay.
Traditional real estate training focuses on:
Agents are told what to do, when to do it, and how to do it—but rarely why. There’s no discussion of scale, ownership, or building something that survives beyond the next commission check.
Employees complete tasks.
Owners build frameworks.
Employee-trained agents:
There’s no leverage. No equity. No compounding effect.
Income becomes unpredictable, stress becomes normal, and burnout is mislabeled as “the grind.”
That’s not a market problem.
That’s a training problem.
When agents aren’t taught to think like owners, they:
They stay stuck in survival mode—working harder each year for marginal gains.
Meanwhile, owner-minded realtors:
Same license.
Completely different outcomes.
Markets change. Rates move. Inventory shifts.
Employee-minded agents panic when conditions tighten.
Owner-minded agents reposition.
Ownership thinking isn’t about arrogance—it’s about control. Control over time, income, strategy, and long-term direction.
That’s the difference between reacting to the market and leading within it.
Most realtors were never taught how to build a business.
They were taught how to work inside one.
Until that changes, income will stay capped, stress will stay high, and careers will stay fragile.
That’s why this series exists.
Because when realtors stop thinking like employees and start thinking like owners, everything changes—from income to longevity.
This is where it starts.
—
Devone Richard, Real Estate Broker
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