And Why That Keeps Them Capped Written by Devone Richard Most realtors don’t fail because they lack effort.They fail because they were trained to think like employees inside a commission-based job instead of owners of a business. That distinction matters more than any market shift. From day one, most agents are taught how to complete tasks—not how to […]
by Devone Richard
Written by Devone Richard Real estate rewards commitment.It punishes dabbling. Somewhere along the way, the industry picked up a dangerous narrative—that real estate is something you can do “on the side.” Nights and weekends. Between other priorities. When it’s convenient. That mindset is why most agents struggle. Real estate isn’t a side hustle.It’s a full-scale operating […]
by Devone Richard
Written by Devone Richard Technology made real estate faster.It didn’t make it better. Platforms like Zillow and Redfin can surface listings, estimates, and trends in seconds. But speed isn’t skill—and data isn’t judgment. The most important parts of a successful transaction still live where algorithms can’t go. Here’s what technology can’t replace—and why it still decides outcomes. 1) Judgment Under […]
by Devone Richard
Written by Devone Richard In early 2026, Compass quietly introduced a new listing option called “Address Upon Request.” While it may seem like a small tweak to how homes are displayed online, this product signals a much bigger shift in how listings, privacy, and agent leverage are evolving in modern real estate. Here’s a clear breakdown of what this […]
by Devone Richard
Written by Devone Richard Most realtors are trained to think like employees in a commission-based job.We train them to think like owners of a real estate business. That single shift changes everything—income, decision-making, longevity, and leverage. It’s the difference between chasing checks and building something that compounds. Real estate doesn’t reward effort alone.It rewards ownership thinking. The […]
by Devone Richard
Written by Devone Richard Social media didn’t ruin real estate.It distracted realtors from making real money. Somewhere along the way, the industry stopped rewarding production and started rewarding attention. Likes replaced listings. Followers replaced fundamentals. And too many agents confused visibility with profitability. The result?A generation of busy realtors who look successful online—but struggle to build […]
by Devone Richard
Written by Devone Richard Real estate isn’t calm. It’s pressure, deadlines, emotion, and uncertainty—often all at once. Every transaction moves through resistance before it reaches resolution. The professionals who succeed aren’t the ones who avoid problems; they’re the ones who manage chaos with structure and clarity. This is the truth the field teaches you fast: Crisis […]
by Devone Richard
Written by Devone Richard Making $1 million per year in real estate isn’t about luck, viral content, or chasing every lead that comes your way. It’s about structure, leverage, discipline, and thinking like a business owner—not a salesperson. Most agents work in real estate.Seven-figure agents build real estate businesses. Here’s how they do it. 1. Stop Chasing Deals. Start […]
by Devone Richard
Real estate used to reward decisiveness.Today, it rewards clarity under pressure—and that’s exactly what too many buyers no longer have. Zillow didn’t just make listings easier to find. It changed buyer behavior at a fundamental level by turning homes into content—something to scroll, save, and revisit later. The result is a market full of informed buyers who […]
by Devone Richard
A Modern Brokerage Built for Luxury, Growth, and Multi-State SuccessWritten by Devone Richard In 2026, real estate professionals are no longer choosing a brokerage based solely on commission splits. The most successful agents are aligning themselves with firms that offer luxury positioning, strategic support, and multi-market reach. That’s exactly why agents, buyers, and sellers across Pasadena, Los […]
by Devone Richard
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