How Zillow Trained Buyers to Believe in Fake Home Values
Written by Devone Richard For better or worse, Zillow changed real estate forever. What started as a consumer-friendly search tool slowly evolved into the most influential—and misunderstood—pricing authority in housing. Today, buyers and sellers alike walk into transactions anchored to a number that feels precise, looks authoritative, and is often dangerously wrong. This isn’t an anti-technology argument. It’s a […]
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